Why List With Larry and Re/Max Aerospace Realty to Sell your Brevard County Real Estate

Reason #1   (from the Six Rock Solid Reasons)

Unrepresented sellers who end up selling “by owner” have a track record of selling for lessnts and that is a bonafied, verified fact. And “For Sale By Owners” have sold for less every year since the National Association of Realtors started to keep track of this since 1999.

How do we know why FSBO’s sells for less.

a. The last 9 years NAR has been doing a survey of home sales called the Profile of Home Buyers and Sellers. It is done under rigorous guidelines to insure accuracy.

b. The study found the typical FSBO home sold for $150,000 compared to $218,000 for Realtor assisted home sales. The median sales price per Square Foot for a FSBO home was $92 and Realtor assited price per Square Foot was at $116. With adjustments made for median home size Square Footage, the FSBO seller ended up leaving a staggering $36,000 on the table at closing! They did not save the commission.

c. The study also indicated that 13% of sellers sell their home on their own while 87% list their home with a professional real estate agent.

d. The most difficult tasks for FSBO Sellers are:

Getting the right price . . . 15%
Understanding paperwork . . . 18%
Preparing/fixing up home for sale . . . 15%
Attracting potential buyers . . . 9%
Having enough time to devote to all aspects
of the sale . . . 7%

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Reason #2   (from the Six Rock Solid Reasons)

FSBO’s have directly conflicting interest with the Buyer.

a. "Buy Owner" sellers are trying to sell for top dollar…correct…

b. Have you ever heard the expression that Buyers make their money when they buy a home, that’s what they are being counseled on today…can you see the conflict here…buyers are looking to get the best value and FSBO’s are looking to get top dollar.

c. When driving buy a FSBO, I have had a buyers tell me “why would anybody buy from a FSBO…this is a complicated transaction and I have a lot of my money at risk…I would never deal directly with a seller without representation”.

d. Do you know that most buyers never want to see a seller. They are interested in the home…not the family or people living in the home. Most buyers do not want to put themselves in this position…that is why most buyers hire and agent to handle the home purchase for them and represent them in the sale.

e. Buyers do not want to deal with the 2 most powerful emotional hot buttons in the transaction…where people live and their money too. How many buyers do you know who would want to be negotiating directly with the seller over their home and their money too?

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Reason #3   (from the Six Rock Solid Reasons)

Unrepresented sellers have no financial safety net underneath them.

a. Concerning future liability, “by owners” are completely on their own. They have zero financial safety net while agents carry liability insurance upwards to a million dollars per transaction in what we call Errors and Omissions….we are highly skilled and professionally trained and we know what we are doing and we still carry the insurance.

b. So what exactly is the protection “by owners” sellers have? Well it is not their Home Owners Ins., it’s not their Blanked Policy Ins., it’s not their Auto Insurance., it’s not their Life Insurance. And it’s not their Health Insurance. Unrepresented sellers have no safety net! It does not make any sense why a seller would sell their largest single asset without the security of our E&O protection. Did you know that statistics show the average American will be sued 5 times in their lifetime.

c .So what is the “by owners” E&O insurance…it’s their future retirement, it’s their life savings and their future earnings.

Back To TopReason #4   (from the Six Rock Solid Reasons)

The physical danger the “by owners” put themselves and their families in by letting complete strangers in their home.
There is an uncontrollable element of risk for the seller…are they really there as a prospective buyer or are they looking at the home for some other reason.

Mr. Seller, Won’t it be comforting to know that the only people coming through your home when you list with me will be serious qualified buyers accompanied by a professional real estate agent.

Reason #5   (from the Six Rock Solid Reasons)

“By owners” simply do not know the contract…they simply don’t know the ins and outs and the many details and obligations of today’s real estate contracts…the problem is this…how do they know what they are committing themselves to by signing a contract they do not know. (Believe it or not many real estate agents are not familiar with the Sale Contract they use and this is their job.) The contract is a blueprint for the transaction and outlines many requirements, duties and obligations that directly affect their equity. And since they don’t know the contract…how do they know what they are committing to by signing the contract….they are just rolling the dice with their equity on the table…

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Reason #6   (from the Six Rock Solid Reasons)

For sale by owners have extremely limited exposure to all the qualified buyers. Qualified buyers are the people who are willing to pay TOP Dollar because, to them, it is going to be a home and not just some investment.
The bigger supply of buyers means more demand for your home and more demand means it will sell for more money. It’s is simple…more buyers, more demand, more money. Isn’t that what “by owners” really want.
Think about it…how many qualified buyers are willing to forgo all the FREE benefits of working with an professional agent, at no charge, so they can deal directly with a seller to purchase one home…again…limited exposure to all the qualified buyers.

Below are the types of buyers “by owners” attract:

a. The investor…they are only interested in buying your home at a deep discount... No licensed sale person, no regulation and no control…just someone looking to buy a home substantially under fair market value and remember the Track Record proves it, FSBO’s sell for 85 cents on the dollar. I am sure you know there are the people who buy these “no money down programs” and they are all taught the same thing…they are taught the money in real estate is made when you buy a home not sell it and that sellers are the source for their down payment funds, like when they buy homes from a FSBO, they are taught to wrap your mortgage, putting you and your credit at serious risk of damage and they are taught to turn your equity into their cash flow system by purchasing the property low and refinancing it to pull money out, finally the are taught one item is true…once the contract is signed that a seller is bound and can not legally withdraw from it… gosh, they can tie your property up for weeks or even months preventing you from reselling it…they are looking for unsuspecting sellers to turn your equity into their cash flow system…is that the kind of buyer you hoping to sign a contract with…

b. The next type of buyers we like to call the “lookers”…they never get into our cars because Real Estate Agents only show listed homes to qualified buyers and not to these lookers…sometimes they are looking for decorating ideas, or sometimes they like to compare floor plans or they are simply trying to talk an unmotivated spouse into moving…what ever is going on with them, they just don’t buy homes, but they love to look. I will not put a "looker" in my car.

c.   People with poor credit…you see there are some people who have simply mismanaged their money and their credit to a point where lenders will not make them a loan and realtors will not touch them, so they look to you, to lend your hard earned equity to them…are you interested in helping someone rehabilitate their credit at your expense, you see they are not qualified to buy a loan through normal lending channels, if they were, they would be working with a real estate agent because we have the inventory, we have the negotiating skills and to a buyer, real estate agent sevices cost them nothing…

So you can clearly see by the 6 Reasons above, the results the “by owner” actually receives is 100% opposite of what they are hoping to get. Plus they expose themselves to many downside risk

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